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Everpure

Everpure

www.everpure.com


In the online space, the Alchemedia Project took the residential arm of Everpure, Inc. into the in-home water filtration marketplace with a commerce-enabled web site that went well beyond the transaction. Site infrastructure and operations were tied into daily business operations; from finance to customer support and logistics. This approach ensures sustainability over the long-term. Today, the site is one of the businesses most profitable sales channels.

Key Components:


  • Commerce-enabled site launch in June 2006
  • Integrates multiple business operations
  • Back-end tools support channel partner engagement and visibility
  • Simple CMS interface facilitates product and content updates
  • User shipment tracking email alerts

Results:


  • Took first order 5 minutes after deployment
  • Approximately 100 orders secured month 1 prior to media placement
  • Signed up over 500 dealer showrooms at first industry trade event
  • Lifetime visitor totals 300K; 73% first time visitors
  • Average 143 orders per month
  • Average site bounce rate of 19%
  • As part of launch, ran online media campaign with HGTV.com
     
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